Shopify
I help established brands improve, redesign and develop Shopify stores with conversion, trading and customer behaviour in mind.
The goal is not simply to make Shopify look different.
I combine platform delivery with experience of ecommerce trading and conversion, so changes are made because they are likely to sell more, keep more customers or save your team time. I have worked on Shopify and Shopify Plus, and on Magento and headless builds.
Targeted improvements to the store you already have: product and collection pages, search and filtering, navigation, basket, speed and the path to checkout. Often the best return on a Shopify budget is not a redesign.
Theme changes and reusable sections, built so your team can make the next landing page without a developer. Launch, campaign and paid-traffic pages built around what the visitor came for.
When the store has genuinely outgrown its theme, a redesign planned from the commercial side first: what sells, how customers shop, what the trading calendar needs, then the design.
Moving to Shopify from another platform, planned around what must not break: URLs and redirects, product, customer and order data, integrations and search visibility.
Subscription set-up and the journeys around it: how customers sign up, how they manage the subscription, and what happens at the points where they might leave.
What is being built, why, and how success will be judged. Agreed and priced in writing before work starts.
Work happens on an unpublished copy of your theme, never on the live store while customers are shopping.
Real devices, the full checkout, and the tracking, so launch day is not the first test.
Launched at a quiet point in your trading calendar, then measured against what was agreed at the start.
At inov-8 I played a key role in moving inov-8.com to a headless architecture, and implemented Global-e to open the store to 56 countries. At Smiffys I built the user testing framework for a new Magento 2 website.
Both were in-house roles, not Blueprint Yorkshire client work.
Yes. Shopify and Shopify Plus are the focus of the work.
Shopify is the specialism, but I have also worked on Magento and headless commerce. That is useful if you are moving to Shopify from another platform, or deciding whether to.
You do. Everything is built in your store, on your Shopify account, and stays there.
Each project is scoped individually and priced in writing before it starts, once the work and the reason for it are agreed.
Tell me what you want the store to do better, and what has stopped it so far. I’ll tell you how I’d approach it and what it would involve.