How it works

Six weeks. Six stages. One person.

Most website projects run long because nobody agreed who supplies what, by when. That gets settled at the start.

The process

From first question to launch.

01

01

Fit check and Website Gap Review

I look at what you have and send five practical observations. This confirms the service suits the business before either of us commits.

I look at what you have and send five practical observations. This confirms the service suits the business before either of us commits.

02

02

Discovery and content requirements

You and I agree the services, proof, images and practical details. You get a written list of exactly what to supply.

You and I agree the services, proof, images and practical details. You get a written list of exactly what to supply.

03

03

Structure and copy

I plan the pages and write the copy. You verify every fact, price and claim before anything goes further.

I plan the pages and write the copy. You verify every fact, price and claim before anything goes further.

04

04

Design and build

Mobile-first build within a proven component system. The fastest stage, because the thinking is already done.

Mobile-first build within a proven component system. The fastest stage, because the thinking is already done.

05

05

Two consolidated review rounds

Feedback gathered and applied in two controlled passes rather than a drip of changes.

Feedback gathered and applied in two controlled passes rather than a drip of changes.

06

06

Launch, measurement and handover

QA, tracking checks, launch, and a clear handover into Website Care if you want it.

QA, tracking checks, launch, and a clear handover into Website Care if you want it.

Your part

What you supply, and when.

This is the only part of the project that can genuinely delay it, which is why it has dates attached.

Accurate facts

Accurate facts

Services, prices, coverage area, accreditations, and anything a customer asks before calling.

Photographs

Photographs

Real work or real rooms. Not in the £1,950 scope. I’ll tell you exactly what the site needs and what each image has to show.

Your proof

Your proof

Reviews, accreditations, project or room details. Whatever evidence already exists.

By week three

By week three

All of the above is due within three weeks of kickoff.

After week four

After week four

If content still hasn’t arrived, the project pauses and returns to the queue. The scheduled payment date still applies.

That pause rule sounds harsh written down. It exists because a project stuck waiting on content blocks the slot for everyone behind it, and because in practice, a deadline is what gets the photographs taken.

Questions

What owners usually ask.

Is this suitable for a new business?

What do I need to supply?

Can I update projects or rooms myself?

Can you connect my existing booking system?

Do you guarantee Google rankings, enquiries or bookings?

Who owns the website and domain?

Why is Website Care charged separately?

How long does the build take?

What is not included?

Start here

Start at stage one.

The Website Gap Review is the fit check. It costs nothing and commits you to nothing.

Get your free Website Gap Review

Free · No obligation