Who it’s for
Do you want more business?
Then this is built for you. A website planned around how customers actually find a local business, decide whether to trust it, and get in touch.
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The only real qualifier
It works if you want the website to do a job.
How long you have been trading matters far less than whether you are serious about what the site is for.
You want the website to bring in business, not just exist because a business needs one.
You have real work, customers and reviews, or you are building them and want the site ready for it.
You would rather invest once in something that works than keep patching something that doesn’t.
You want one person accountable for the result, from the first question to launch.
Being straight with you
It isn’t for you if you’re shopping on price.
If your main criterion is the lowest possible price, this service will not be the right fit.
What you are paying for is the thinking that goes in before anything gets built.
What you’re actually buying
Two decades of commercial experience, pointed at your website.
I’ve been building websites since 2003, and I’ve spent years running online sales for consumer brands. Most of that time went on working out why people buy from one business and not another, and what has to be on a page before they will.
The build is the straightforward part. The value is knowing what a customer needs to see, and in what order, before they pick up the phone. That is what a template cannot sell you and a page builder cannot work out for you.
More about how I work
Where I work most
Two sectors I know especially well.
The method is the same whatever you do. Only the evidence changes.
Home improvement and trades
Make completed work, services, reviews, accreditations and locations easier to understand. Give referrals and local search visitors a clear route to request a quotation.
Builders and renovation, heating and plumbing, landscaping and driveways, roofing, electrical including solar and EV, joinery, decorating, windows and doors.
Hotels, B&Bs and independent hospitality
Put rooms, experience, location and practical booking information into a clear journey. Connect the website to an agreed existing booking route. A clearer direct-booking journey can help reduce reliance on third-party platforms and the fees charged on some bookings, but the website does not guarantee that booking behaviour will shift.
Independent hotels, inns with rooms, B&Bs, guest houses, caravan and holiday parks, and holiday-let operators.
What changes
Same business. Different structure.
The work is rarely a redesign for its own sake. It is making the offer, the proof and the next step obvious.
Before
The visitor has to work
After
The route is obvious
Before: a real local business website, anonymised. After: a demonstration build — not a real customer website.
Start here
Want more business?
Send me your web address and I’ll come back with five practical observations. If it isn’t a fit, I’ll tell you that instead of selling to you.
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Free · No obligation