What’s included
Everything in the £1,950 Business Website.
Fixed scope, written down. If something isn’t on this page it isn’t in the price, and I’ll quote it separately, in writing, before any work starts.
The build
Fourteen things, all mine to deliver.
Commercial discovery and customer-journey planning
Review of three relevant local competitors
Up to seven core pages, plus privacy and cookie pages
Core copywriting; you verify all facts and claims
Mobile-first build within a proven component system
One CMS collection, up to four launch entries: projects for trades, rooms for hospitality
Existing booking-engine link or embed where agreed and practical
Local-search foundations, metadata, schema and a Google Business Profile review
Content written as readable text and marked up to current standards, so search engines and AI assistants can find and understand what you do
Every page tested on a mid-range phone on a slow connection before launch, with the results shown to you
GA4, Search Console and agreed enquiry or booking tracking
Redirects where required
Two consolidated revision rounds
Launch QA, 30 days’ support and a 90-day review
Why it matters. When someone asks an assistant instead of scrolling a results page, the answer comes from what that tool can read on your pages. Facts locked inside a photograph or a booking widget cannot be read — and fixing that is the same work that makes a page fast for people.
The boundary
What isn’t included.
Stating this plainly is cheaper for both of us than discovering it in week four.
Booking-engine procurement, setup or migration; ecommerce; branding; photography; bulk content entry; custom software; additional CMS collections; and ongoing SEO. Anything outside the fixed scope is quoted separately, in writing, before work starts.
Photography is the one people are most often surprised by. I’ll tell you exactly what images the site needs and what each has to show, but taking or licensing them is yours.
Payment
Three stages. No surprises.
Payable on acceptance. Reserves the project slot in the schedule.
Due on the date agreed at kickoff.
After final checks, but before publication or project transfer.
The scheduled payment date still applies. The three-week content deadline exists so this doesn’t happen.
Ongoing
Website Care
£
99
/mo
Optional. Three-month minimum from launch, then rolling monthly with 30 days’ notice. It pays for visible ongoing work, which is why it’s charged separately from the build.
Hosting and SSL for the standard website
Monthly uptime, form and link checks
Up to 30 minutes of minor changes each month
Monthly enquiry and booking-action snapshot
Quarterly performance review and one proactive improvement
Quarterly Google Business Profile accuracy check
Response within two working days
Clear transfer, no standard exit fee once invoices are paid
Ownership
You own it.
You own the domain, the approved copy, your supplied images and the finished website. The domain always sits in your own registrar account. I never hold it.
While Website Care is active the project is managed in my workspace. It transfers to you within ten working days of a request, once outstanding invoices are paid.
Start here
Want this scoped against your actual site?
Send me your website and I’ll come back with five practical observations before either of us talks about a project.
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